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Application of the customer value concept for measurement and value chain processes management

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dc.title Application of the customer value concept for measurement and value chain processes management en
dc.contributor.author Chodúr, Miroslav
dc.contributor.author Pálka, Přemysl
dc.contributor.author Svoboda (ÚFÚ), Jiří
dc.relation.ispartof Proceedings of the 6th European Conference on Management Leadership and Governance
dc.identifier.isbn 978-1-906638-81-8
dc.date.issued 2010
dc.citation.spage 439
dc.citation.epage 442
dc.event.title 6th European Conference on Management, Leadership and Governance
dc.event.location Wroclaw
utb.event.state-en Poland
utb.event.state-cs Polsko
dc.event.sdate 2010-10-28
dc.event.edate 2010-10-29
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences and Publishing International (ACPI) en
dc.subject customer value en
dc.subject satisfy customer needs en
dc.subject value chain en
dc.subject measurement and value chain management en
dc.description.abstract The essence of the customer value concept is the product (object). These objects are the holders of the functions that satisfy customer needs as well as experience in co-creation process with customers. Searching for unique value with the customer is limited by claims on resources (total cost) necessary to achieve the desired degree of satisfying (degree of saturation) customer needs. Firms' value-chain is understood as a set of value adding functions that constitute the specific processes (activities) needed to realize the production of certain products. Every business entity transforms input factors into final products or services, using its value creation functions that are the essential parts of value chain. Profitable enterprise must have lower costs than competitors or must produce in such a way that leads to firms' differentiation from competitors. This means that it must have specific strengths in one or more value creation functions. The aim of the firm is to make such products that meet the needs of customers at the highest possible level and thereby maximize their profits. This entails the need of firm to cooperate with its customers in each process of manufacturing the final product and thus positively influencing (maximizing) the final effect in meeting customers' needs. In connection with the EFQM excellence model and its possibilities for experience rate measurement in the value co-creation, we have to stress the Results, approach, deployment, assessment and review methodology (RADAR). The paper focuses on the ability to apply the main ideas of the customer value concept for measurement and value chain management. Detail focus is addressed to the issue of identification, definition, evaluation and management of unique value co-creation with customers throughout the all value chain processes. The goal of this paper is to propose a specific application of the customer value concept for measurement and value chain management. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1001740
utb.identifier.rivid RIV/70883521:28120/10:63509850!RIV11-GA0-28120___
utb.identifier.obdid 43862407
utb.identifier.wok 000290938700053
utb.source d-wok
dc.date.accessioned 2011-08-09T07:33:44Z
dc.date.available 2011-08-09T07:33:44Z
utb.contributor.internalauthor Chodúr, Miroslav
utb.contributor.internalauthor Pálka, Přemysl
utb.contributor.internalauthor Svoboda (ÚFÚ), Jiří
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