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National image as a factor in the competitiveness of the Czech Republic

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dc.title National image as a factor in the competitiveness of the Czech Republic en
dc.contributor.author Vodáková, Michaela
dc.relation.ispartof Proceedings of the 6th European Conference on Management Leadership and Governance
dc.identifier.isbn 978-1-906638-81-8
dc.date.issued 2010
dc.citation.spage 417
dc.citation.epage 420
dc.event.title 6th European Conference on Management, Leadership and Governance
dc.event.location Wroclaw
utb.event.state-en Poland
utb.event.state-cs Polsko
dc.event.sdate 2010-10-28
dc.event.edate 2010-10-29
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences and Publishing International (ACPI) en
dc.subject globalization en
dc.subject competitiveness en
dc.subject image en
dc.subject brand en
dc.subject Czech firms en
dc.description.abstract This article is focused on creating a positive national image as one of the competitiveness factors of Czech products. There is no question the image of any product is from the perspective of the country of origin important beyond doubt. Many products and services in the world are very similar if not identical. In today's globalized world image is a different and important factor to succeed in competing the "battle" of potential customers, investors and tourists. For Czech companies as well as companies of other countries of the former Eastern block, this trend is essential. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1001738
utb.identifier.rivid RIV/70883521:28120/10:63509796!RIV11-MSM-28120___
utb.identifier.obdid 43863054
utb.identifier.wok 000290938700050
utb.source d-wok
dc.date.accessioned 2011-08-09T07:33:43Z
dc.date.available 2011-08-09T07:33:43Z
utb.contributor.internalauthor Vodáková, Michaela
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