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Clustering in relation to brand perception: An example based on Czech consumers

Štarchoň, Peter; Ližbetinová, Lenka; Weberová, Dagmar (International Business Information Management Association (IBIMA), 2016)

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Author
- Ližbetinová, Lenka (1)
- Weberová, Dagmar (1)
- Štarchoň, Peter (1)
Subject
- Brand (1)
- Brand perception (1)
- Cluster (1)
- Cluster members (1)
- Country-of-origin (1)
- Groups (1)
- Products (1)
- Respondents (1)
- ... View More
Date Issued
- 2016 (1)