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Mystery shopping jako nástroj marketingového výzkumu

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Citace článku v časopise:
STAŇKOVÁ, Pavla a Marcela VACULÍKOVÁ. Mystery shopping jako nástroj marketingového výzkumu. E+M Ekonomie a Management [online]. 2007, vol. 10, iss. 1, s. 108-113. [cit. 2020-11-29]. ISSN 1212-3609. Dostupné z: http://www.ekonomie-management.cz/archiv/vyhledavani/detail/160-mystery-shopping-as-an-instrument-of-marketing-research/.

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