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Browsing by Subject "online based-brand community"

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The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; Chovancová, Miloslava; Pilík, Michal (Cogent OA, 2019)
The role of the social media brand community on consumers' purchasing attitude

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; Chovancová, Miloslava; Vykydalová, Nikola (Academic Conferences and Publishing International (ACPI), 2019)

Now showing items 1-2 of 2

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