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Browsing by Subject "Industry 4.0 enabled dynamic marketing capabilities (IDMC)"

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Achieving market performance via Industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design

Nayal, Kirti; Raut, Rakesh D.; Mangla, Sachin Kumar; Kumar, Mukesh; Tuček, David; Gavurová, Beáta (Elsevier Inc., 2023)

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