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Browsing by Author "Owusu Yeboah, Adwoa Yeboaa"

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Social media marketing, value creation and firm's sustainability performance: a study among young consumers

Owusu Yeboah, Adwoa Yeboaa; Kwarteng, Michael Adu; Novák, Petr (Emerald Publishing, 2023)
A strategic framework for developing sustainable value propositions

Owusu Yeboah, Adwoa Yeboaa; Jibril, Abdul Bashiru; Novák, Petr (LLC CPC Business Perspectives, 2022)
Value creation through social media marketing: A threat to sustainability performance?

Owusu Yeboah, Adwoa Yeboaa; Kwarteng, Michael Adu; Novák, Petr (Springer Science and Business Media Deutschland GmbH, 2020)

Now showing items 1-3 of 3

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