The influence of COVID-19 pandemic on digital transformation process and strategic management in SMEs in the Czech Republic

Červinka, Tomáš; Novák, Petr

dc.title	The influence of COVID-19 pandemic on digital transformation process and strategic management in SMEs in the Czech Republic	en
dc.contributor.author	Červinka, Tomáš
dc.contributor.author	Novák, Petr
dc.relation.ispartof	Scientific Papers of the University of Pardubice, Series D: Faculty of Economics and Administration
dc.identifier.issn	1211-555X Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn	1804-8048 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued	2022
utb.relation.volume	30
utb.relation.issue	2
dc.type	article
dc.language.iso	en
dc.publisher	University of Pardubice
dc.identifier.doi	10.46585/sp30021568
dc.relation.uri	https://editorial.upce.cz/1804-8048/30/2/1568
dc.relation.uri	https://editorial.upce.cz/1804-8048/30/2/submission.manuscript
dc.subject	digital transformation	en
dc.subject	strategic management	en
dc.subject	COVID-19	en
dc.subject	change management	en
dc.subject	competitive advantage	en
dc.subject	qualitative interpretative research	en
dc.subject	strategic adaptability	en
dc.description.abstract	In this qualitative study, we provide insight to the influence of COVID-19 pandemic on the digital transformation process and strategic management in SMEs in the Czech Republic. Digital transformation is perceived as a driver of growth and competitiveness, defined by new technologies and approaches, and strongly connected with strategic management and strategic approach. Drawing on SME employees experience with recent pandemic situation, we analysed and addressed the factors that influence digital transformation process and strategic management to reveal and describe, what drives or slows the process. Our findings have been founded on several case studies carried out in SME organizations via series of interviews that involved employees of various level and specialization. Results reveal that influence of pandemic on digital transformation process and strategic management may vary according to individual experience, which opens the possibility for contextualization and further research using quantitative methods. The results indicate that the influence of covid19 pandemic on strategic management and digital transformation process generated both positive and negative experience. It was perceived as an accelerator of change, speeding up rigid or long-postponed processes and implementations, but also carrying negative effects as employee attrition, loss of morale and motivation and resignation. This research contributes to prior literature on digital transformation and strategic management by investigating the influence of unprecedent events of multinational impact on SME digital transformation process.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1011215
utb.identifier.obdid	43883442
utb.identifier.scopus	2-s2.0-85140956743
utb.identifier.wok	000891640000009
utb.identifier.wok	000917756100022
utb.source	j-scopus
dc.date.accessioned	2022-11-29T07:49:19Z
dc.date.available	2022-11-29T07:49:19Z
dc.description.sponsorship	Tomas Bata University in Zlin; Faculty of management and economy
dc.format.extent	9
dc.rights	Attribution 4.0 International
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.rights.access	openAccess
utb.ou	Department of Industrial Engineering and Information Systems
utb.ou	Department of Business Administration
utb.contributor.internalauthor	Červinka, Tomáš
utb.contributor.internalauthor	Novák, Petr
utb.fulltext.affiliation	Tomáš Červinka 1,* https://orcid.org/0000-0001-8871-3942 and Petr Novák 2,* https://orcid.org/0000-0003-4701-5755 1 Faculty of Management and Economics, Department of Industrial Engineering and Information Systems, Tomas Bata University in Zlín, Mostní 5139, Zlín 760 01, Czechia 2 Faculty of Management and Economics, Department of Business Administration, Tomas Bata University in Zlín, Mostní 5139, Zlín 760 01, Czechia * Authors to whom correspondence should be addressed.
utb.fulltext.dates	Received: 22 June 2022 Revised: 20 September 2022 Accepted: 29 September 2022 Published: 21 October 2022
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utb.fulltext.sponsorship	The authors would like to express their gratitude to the Tomas Bata University in Zlin and Faculty of management and economy for providing the support and research background.
utb.wos.affiliation	[Cervinka, Tomas] Tomas Bata Univ Zlin, Dept Ind Engn & Informat Syst, Zlin, Czech Republic; [Novak, Petr] Tomas Bata Univ Zlin, Dept Business Adm, Zlin, Czech Republic
utb.scopus.affiliation	Tomas Bata University in Zlin, Department of industrial engineering and information systems, Czech Republic; Tomas Bata University in Zlin, Department of business administration, Czech Republic
utb.fulltext.projects	-
utb.fulltext.faculty	Faculty of Management and Economics
utb.fulltext.faculty	Faculty of Management and Economics
utb.fulltext.ou	Department of Industrial Engineering and Information Systems
utb.fulltext.ou	Department of Business Administration