Effect of gender and regions on determinants of digital transformation adoption in creative services

Tran Van Hai, Trieu

dc.title	Effect of gender and regions on determinants of digital transformation adoption in creative services	en
dc.contributor.author	Tran Van Hai, Trieu
dc.relation.ispartof	Quality - Access to Success
dc.identifier.issn	1582-2559 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn	2668-4861 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued	2022
utb.relation.volume	23
utb.relation.issue	186
dc.citation.spage	30
dc.citation.epage	36
dc.type	article
dc.language.iso	en
dc.publisher	SRAC - Romanian Society for Quality
dc.identifier.doi	10.47750/QAS/23.186.05
dc.relation.uri	https://admin.calitatea.ro/assets/Documents/Archive/PDF/20220203_071f9d55-eea8-4770-ae3f-9a5d16d2d10c.pdf
dc.subject	digital transformation	en
dc.subject	creative industries	en
dc.subject	creative companies	en
dc.subject	TOE framework	en
dc.subject	analysis of variance	en
dc.subject	independent sample t-test	en
dc.subject	multivariate linear regression	en
dc.description.abstract	The area of digital transformation is attracting considerable interest due to the current trend of digital transformation being deployed around industries in the world. Many researchers have addressed the issue of technology acceptance in various industries; however, the area of digital transformation along with the demographic characteristics of creative services has not been explored, especially in the context of Vietnam. This study aims to clarify the influence on the determinants of adoption of digital transformation based on gender and region and is the first experiment to survey in creative services in Vietnam. The methodology is primarily derived from the technology, organization, and environment framework, and uses analysis of variance, independent sample West, and multivariate linear regression for investigation; further details on the adopted methodology can be found in this paper. The results reported here provide further evidence for the value of gender and region in the decision of digital transformation adoption and their impact on the determinants of digital transformation. This work has presented a background method for the investigation of creative companies in the context of creative services in Vietnam. However, the findings might be only representative of the characteristics of selected demographics and creative services in Vietnam, so additional studies are needed on other demographic factors and areas.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1010828
utb.identifier.obdid	43883316
utb.identifier.scopus	2-s2.0-85133579780
utb.identifier.wok	000752112200005
utb.source	J-wok
dc.date.accessioned	2022-02-15T14:29:16Z
dc.date.available	2022-02-15T14:29:16Z
utb.contributor.internalauthor	Tran Van Hai, Trieu
utb.fulltext.affiliation	Trieu Van Hai TRAN1* 1 Ph.D. student (Management and Economics), Faculty of Management and Economic, Tomas Bata University in Zlín, Mostní 5139, 760 01 Zlín, Czech Republic, Email: van_hai@utb.cz * Corresponding Author
utb.fulltext.dates	Received: 05.11.2021 Accepted: 18.12.2021 Published: 01.02.2022
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utb.fulltext.sponsorship	-
utb.wos.affiliation	[Trieu Van Hai Tran] Tomas Bata Univ Zlin, Fac Management & Econ, Management & Econ, Mostni 5139, Zlin 76001, Czech Republic
utb.scopus.affiliation	Faculty of Management and Economic, Tomas Bata University in Zlín, Mostní 5139, Zlín, 760 01, Czech Republic
utb.fulltext.projects	-
utb.fulltext.faculty	Faculty of Management and Economics
utb.fulltext.ou	-
utb.identifier.jel	-