Local currency as a mean of regional competitiveness development

Abstract

This article aims to define and analyze important factors of the introduction of a local currency. The research was carried out in the Cieszyn Silesia region. A questionnaire was prepared and distributed among the employees of both public and private companies in the region and filled in by 422 respondents. Advanced data analysis methods were used to evaluate the questionnaire: contingency tables, absolute and relative species abundance, the Pearson's chi-squared test, along with a standard score (Z-score). Respondents' attitudes towards introducing the local currency led to some interesting results. Most respondents know the term "local currency," but only one third of them are able to interpret this term correctly. 65% of the respondents are familiar with the term "digital currency," but only 11% of them have trust in the concept. According to the received answers, the credibility of digital currency can be increased by it being ensured by trustworthy subjects. Three out of four respondents predict that the introduction of digital currency would significantly support regional producers and service providers. These results are used as the information base for assessments regarding the types of employee benefits on offer by major employers in the region along with cooperating institutions of the public non-profit sector, as well as for an academic discussion on the suitability of the local currency in the Czech Republic and its impact.