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Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

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dc.title Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context en
dc.contributor.author Bejtkovský, Jiří
dc.relation.ispartof Management & Marketing-Challenges For The Knowledge Society
dc.identifier.issn 1842-0206 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.date.issued 2018
utb.relation.volume 13
utb.relation.issue 3
dc.citation.spage 1133
dc.citation.epage 1149
dc.type article
dc.language.iso en
dc.publisher De Gruyter Poland Sp Zoo
dc.identifier.doi 10.2478/mmcks-2018-0028
dc.relation.uri https://content.sciendo.com/view/journals/mmcks/13/3/article-p1133.xml
dc.subject Czech Republic en
dc.subject employer branding en
dc.subject generation Y en
dc.subject internal and external branding en
dc.subject marketing students en
dc.subject the Two-sample t-Test for equal means en
dc.description.abstract The factors influencing job search and job selection are related to employer branding, employer's position and employer attractiveness on labour market. These factors make employer branding. A conception of employer branding is hot issue not only in scientific research area. The employer branding can be divided into internal and external branding. The main goal of this article was to discover the factors influencing the job search and job selection based on the gender of the respondents and the type of faculty in the employer branding context. The students of Generation Y introduced a research sample of respondents. The primary data was acquired by structured questionnaire targeted at selected students of Generation Y in the Czech Republic. The total number of respondents was 655 students. Two research hypotheses and one research question have been defined. An analysis was realized using statistical software IBM Statistical Package for Social Science (SPSS) Statistics 23 and Microsoft Excel 2013. The verification of the research hypotheses was performed by the statistical method of the Two-sample t-Test for equal means. The research results discovered the findings that the mean perceptions of the factors influencing the job search and job selection: (1) were as the same for females and males, (2) were as the same for Generation Y students of the Faculty of Humanities (FHS) and Faculty of Management and Economics (FaME). Information about potential employers in the employer branding context was also investigated. The most frequent information about potential employers was information about job position and working conditions. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008291
utb.identifier.obdid 43879411
utb.identifier.scopus 2-s2.0-85060158005
utb.identifier.wok 000448878900009
utb.source j-wok
dc.date.accessioned 2019-01-03T12:31:41Z
dc.date.available 2019-01-03T12:31:41Z
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Unported
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/
dc.rights.access openAccess
utb.contributor.internalauthor Bejtkovský, Jiří
utb.wos.affiliation [Bejtkovsky, Jiri] Tomas Bata Univ Zlin, Zlin, Czech Republic
utb.scopus.affiliation Tomas Bata University in Zlín, Zlín, Czech Republic
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