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Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

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dc.title Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach en
dc.contributor.author Kwarteng, Michael Adu
dc.contributor.author Pilík, Michal
dc.contributor.author Juřičková, Eva
dc.relation.ispartof Management & Marketing-Challenges For The Knowledge Society
dc.identifier.issn 1842-0206 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.date.issued 2018
utb.relation.volume 13
utb.relation.issue 3
dc.citation.spage 1051
dc.citation.epage 1063
dc.type article
dc.language.iso en
dc.publisher De Gruyter Poland Sp Zoo
dc.identifier.doi 10.2478/mmcks-2018-0022
dc.relation.uri https://content.sciendo.com/view/journals/mmcks/13/3/article-p1051.xml
dc.subject used electronic goods en
dc.subject refurbished goods en
dc.subject consumers en
dc.subject Czech Republic en
dc.subject preference modelling en
dc.subject conjoint analysis en
dc.description.abstract The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce platforms, consumers' inclination for used goods have also become complex. This paper investigates other appealing factors beyond price affordability (cost saving) in consumer choice of usable electronic goods. To do this, a consumer preference model was designed to reveal the key factors that drive consumer choices in the used electronic goods market. A case study using an emerging economy (Czech Republic) where used goods outlets are rampant coupled with the propensity for used electronic gadgets. The study adopted a simple random technique geared towards all the regions in the Czech Republic. The aggregate conjoint analysis method was used to model consumer preferences to determine the importance they attach to attributes most considered by consumers in the online used goods transactions. The result indicates that in respect of online purchases of used electronic appliances, a product's 'number of years in use' is the next most important motivating factor after cost saving (price affordability). The study would help give a general insight into consumer preferences in the used electronic goods market. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008290
utb.identifier.obdid 43879412
utb.identifier.scopus 2-s2.0-85064888133
utb.identifier.wok 000448878900003
utb.source j-wok
dc.date.accessioned 2019-01-03T12:31:41Z
dc.date.available 2019-01-03T12:31:41Z
dc.description.sponsorship Internal Grant Agency of FaME TBU [IGA/FaME/2017/006]
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Unported
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/
dc.rights.access openAccess
utb.contributor.internalauthor Kwarteng, Michael Adu
utb.contributor.internalauthor Pilík, Michal
utb.contributor.internalauthor Juřičková, Eva
utb.wos.affiliation [Kwarteng, Michael Adu; Pilik, Michal; Jurickova, Eva] Tomas Bata Univ Zlin, Zlin, Czech Republic
utb.scopus.affiliation Tomas Bata University in Zlín, Zlín, Czech Republic
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