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Zmeny důležitosti designu ve firmách mezi roky 2014 a 2016

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dc.title Zmeny důležitosti designu ve firmách mezi roky 2014 a 2016 cs
dc.title The gap of importance of design in business between 2014 and 2016 en
dc.contributor.author Kramoliš, Jan
dc.contributor.author Kotásková, Anna
dc.relation.ispartof E+M Ekonomie a Management
dc.identifier.issn 1212-3609 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.date.issued 2018
utb.relation.volume 21
utb.relation.issue 2
dc.citation.spage 133
dc.citation.epage 146
dc.type article
dc.language.iso en
dc.publisher Technical University of Liberec
dc.identifier.doi 10.15240/tul/001/2018-2-009
dc.relation.uri http://www.ekonomie-management.cz/en/archiv/search/detail/1616-the-gap-of-importance-of-design-in-business-between-2014-and-2016/
dc.subject Business success triggers en
dc.subject Design en
dc.subject Design management en
dc.subject Importance of design en
dc.subject The Czech Republic en
dc.description.abstract In today´s very tough market struggle in the Czech Republic, more and more companies are aware that innovation is one of the key aspects leading to market success. The main research aim of this paper is to explore how “design” represents a business success trigger. This article examines the importance of four selected factors in the Czech Republic in 2014 and 2016 (design, quality, price, and reliability) in business success. Solutions were identified in two basic hypotheses (H1: Referring to the importance of design in relation to the success rate of the company, there is a difference between the companies conducting business in B2B and B2C markets; H2: Referring to the importance of design in relation to the success rate of the company, there is a difference among small, medium-sized, and large businesses) that were subject to statistical testing using chi-square and p-value. To evaluate results of the research, brief comparative analyses have been compiled. The conclusion builds on the authors’ 2015 study and shows changes researched on the issue of business importance. Design represents a very important competitive factor that influences their final decision. On the contrary, the company size specifi cation does not influence the perception of the importance of design in Czech companies. The results clearly indicate only a minor shift. The “design” factor as the presumed business success trigger still has a weaker position compared to the rest of the examined factors. Quality and reliability have the strongest importance. In addition, there was a slight decline in the importance of the “product price” factor. © 2018, Technical University of Liberec. All rights reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008083
utb.identifier.obdid 43878227
utb.identifier.scopus 2-s2.0-85049178536
utb.identifier.wok 000437424800009
utb.source j-scopus
dc.date.accessioned 2018-07-27T08:47:43Z
dc.date.available 2018-07-27T08:47:43Z
utb.contributor.internalauthor Kramoliš, Jan
utb.fulltext.affiliation Jan Kramoliš, Anna Kotásková Mgr. Jan Kramoliš, Ph.D. Tomas Bata University in Zlín Faculty of Management and Economics Department of Economics Czech Republic kramolis@fame.utb.cz Ing. Anna Kotásková Paneuropean University in Bratislava Faculty of Economics and Business Slovakia anna.kotaskova@gmail.com
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utb.scopus.affiliation Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics, Czech Republic; Paneuropean University in Bratislava, Faculty of Economics and Business, Slovakia
utb.fulltext.projects -
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