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The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country

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Citace článku v časopise:
CIUNOVA-SHULESKA, Anita, Nikolina PALAMIDOVSKA-STERJADOVSKA, Christian Nedu OSAKWE a Joseph Omotoso AJAYI. The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country. Journal for East European Management Studies [online]. 2017, vol. 22, iss. 1, s. 83-104. [cit. 2019-08-25]. ISSN 0949-6181. Dostupné z: https://www.nomos-elibrary.de/10.5771/0949-6181-2017-1-83/the-impact-of-customer-retention-orientation-and-brand-orientation-on-customer-loyalty-and-financial-performance-in-smes-empirical-evidence-from-a-balkan-country-jahrgang-22-2017-heft-1.

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