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B2B digital marketing strategy: a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditioning industry

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BAKHTIEVA, Elina. B2B digital marketing strategy: a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditioning industry. Oeconomia Copernicana [online]. 2017, vol. 8, iss. 3, s. 463-478. [cit. 2019-04-18]. ISSN 2083-1277. Dostupné z: http://economic-research.pl/Journals/index.php/oc/article/view/252.

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