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Moderating and mediating effects of switching costs on the relationship between service value, customer satisfaction and customer loyalty: Investigation of retail banking in Vietnam

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Citace článku v časopise:
NGO, Vu Minh a Drahomíra PAVELKOVÁ. Moderating and mediating effects of switching costs on the relationship between service value, customer satisfaction and customer loyalty: Investigation of retail banking in Vietnam. Journal of International Studies. 2017, vol. 10, iss. 1, s. 9-33. ISSN 2071-8330.

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