Institutionalization of marketing in hospitals in the Czech Republic

Staňková, Pavla

dc.title	Institutionalization of marketing in hospitals in the Czech Republic	en
dc.contributor.author	Staňková, Pavla
dc.relation.ispartof	Journal of Competitiveness
dc.identifier.issn	1804-171X Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn	1804-1728 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued	2013
utb.relation.volume	5
utb.relation.issue	3
dc.citation.spage	46
dc.citation.epage	59
dc.type	article
dc.language.iso	en
dc.publisher	Tomas Bata University in Zlín
dc.publisher	Univerzita Tomáše Bati ve Zlíně (UTB)	cs
dc.identifier.doi	10.7441/joc.2013.03.04
dc.relation.uri	https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=143&cp=
dc.subject	health care	en
dc.subject	marketing	en
dc.subject	marketing department	en
dc.subject	university hospital	en
dc.subject	stand-alone hospital	en
dc.subject	health system	en
dc.subject	hospital	en
dc.description.abstract	This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market. Nowadays, hospitals increasingly realise that there is a need for marketing management in health care services. The importance of marketing management is then represented by the institutionalization of marketing by means of establishing marketing departments or appointing people to deal with marketing and marketing management. This paper presents the results of a project financed by the Internal Grant Agency of FaME TBU No. IGA/FaME/2012006 - Research and application of the marketing management tools in the health care management considering reforms in the health sector.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1007064
utb.identifier.rivid	RIV/70883521:28120/13:43869703!RIV14-MSM-28120___
utb.identifier.obdid	43869851
utb.identifier.wok	000435292900004
utb.source	j-orig
dc.date.accessioned	2017-07-25T08:54:52Z
dc.date.available	2017-07-25T08:54:52Z
dc.description.sponsorship	Internal Grant Agency of FaME TBU [IGA/FaME/2012006]
dc.rights	Attribution 4.0 International
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.rights.access	openAccess
utb.contributor.internalauthor	Staňková, Pavla
utb.fulltext.affiliation	Ing. Pavla Staňková, Ph.D. Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 76001 Zlín, Czech Republic E-mail: stankova@fame.utb.cz
utb.fulltext.dates	-
utb.fulltext.sponsorship	Authors are thankful to the Internal Grant Agency of FaME TBU No. IGA/FaME/2012006 (Research and application of the marketing management tools in the health care management considering reforms in the health sector) for financial support to carry out this research.”
utb.wos.affiliation	[Pavla, Stankova] Tomas Bata Univ Zlin, Fac Management & Econ, Mostni 5139, Zlin 76001, Czech Republic