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The Attitude of Czech Companies Towards Design - Comparative Study of 2012 and 2014

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dc.title The Attitude of Czech Companies Towards Design - Comparative Study of 2012 and 2014 en
dc.contributor.author Kramoliš, Jan
dc.relation.ispartof Marketing and Management of Innovations
dc.identifier.issn 2218-4511 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.date.issued 2016
utb.relation.issue 2
dc.citation.spage 11
dc.citation.epage 21
dc.type article
dc.language.iso en
dc.publisher Department of Marketing and MIA of Sumy State University
dc.relation.uri http://mmi.fem.sumdu.edu.ua/en/journals/2016/2/11-21
dc.subject long-term marketing en
dc.subject design en
dc.subject design management en
dc.subject competitiveness en
dc.subject business prosperity en
dc.description.abstract The purpose of this paper is to review the sources of design management and links between design and business prosperity. The study shows current situation in Czech business in the years 2012 and 2014. Furthermore, this paper also attempts to analyse (comparative study) and identify the awareness of companies concerning design as a condition of business prosperity. The primary aim of the research is to compare managers' attitude to design in Czech businesses. The results of the research offer interesting findings that indicate a change in attitudes. This paper identifies several interesting aspects regarding design within Czech companies, including the mind-set of management. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1006976
utb.identifier.obdid 43876081
utb.identifier.wok 000391166000001
utb.source j-wok
dc.date.accessioned 2017-07-13T14:50:29Z
dc.date.available 2017-07-13T14:50:29Z
utb.contributor.internalauthor Kramoliš, Jan
utb.fulltext.affiliation Kramoliš Jan, PhD, Senior Lecturer of the Department of Economics, Faculty of Management and Economic, Tomas Bata University in Zlín (Zlín, Czech Republic)
utb.fulltext.dates -
utb.fulltext.sponsorship Both surveys in Design management was prepared with the support of my colleagues Pavla Staňková, and Michal Richtr.
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