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Incorporation of the university practice medium and its transformation into the community medium

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dc.title Incorporation of the university practice medium and its transformation into the community medium en
dc.contributor.author Šula, Tomáš
dc.contributor.author Čada, Jan
dc.contributor.author Jurásek, Martin
dc.relation.ispartof Proceedings of the 3rd International Conference on Leadership, Technology and Innovation Management
dc.identifier.issn 1877-0428 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.date.issued 2015
utb.relation.volume 175
dc.citation.spage 114
dc.citation.epage 121
dc.event.title Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM)
dc.event.location Madrid
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2014-09-01
dc.event.edate 2014-09-04
dc.type conferenceObject
dc.language.iso en
dc.publisher Elsevier Science B.V.
dc.identifier.doi 10.1016/j.sbspro.2015.01.1181
dc.relation.uri https://www.sciencedirect.com/science/article/pii/S1877042815012410
dc.subject community medium en
dc.subject the Internet en
dc.subject television en
dc.subject education en
dc.description.abstract The contribution comprehensively describes an eight-year research process of incorporation of the university television broadcasting into the educational university process. The result is the implementation of a practice and community medium into the university structure. The sample process is verified on the basis of triangulation in a theoretical and empirical research with the analysis of a three-year operation of a university television broadcasting called the NEON TV on the ground of Tomas Bata University in Zlin. The research results become the basis for implementation of a community medium operating within the academic environment synergically at two levels. First, at the level of a practice medium on the basis of an audiovisual laboratory; second, at the level of a community medium with informative, educational and community functions. (C) 2015 The Authors. Published by Elsevier Ltd. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1006711
utb.identifier.obdid 43873367
utb.identifier.wok 000380495700015
utb.source d-wok
dc.date.accessioned 2016-10-25T12:38:07Z
dc.date.available 2016-10-25T12:38:07Z
dc.rights Attribution-NonCommercial-NoDerivs 4.0 International
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Šula, Tomáš
utb.contributor.internalauthor Čada, Jan
utb.contributor.internalauthor Jurásek, Martin
utb.fulltext.affiliation Tomáš Šula a, *, Jan Čada b , Martin Jurásek b a Faculty of Multimedia Communications, Tomas Bata University in Zlín, Štefánikova 2431, 76001 Zlín, Czech Republic b Faculty of Management and Economics, Tomas Bata University in Zlín, Mostní 5139, 76001 Zlín, Czech Republic * Corresponding author. Tel.: +0-000-000-0000 ; fax: +0-000-000-0000 . E-mail address: sula@fmk.utb.cz
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