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Consumer attitudes towards Brands in relation to price
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| Title: | Consumer attitudes towards Brands in relation to price |
| Author: | Weberová, Dagmar; Ližbetinová, Lenka |
| Document type: | Conference paper (English) |
| Source document: | Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016. 2016, p. 1850-1859 |
| ISBN: |
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| Abstract: | The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers. Copyright © 2016 International Business Information Management Association |
| Full text: | http://ibima.org/accepted-paper/consumer-attitudes-towards-brands-in-relation/ |
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ČSN ISO 690:2011 citation
Citace článku v konferenčním sborníku:
WEBEROVÁ, Dagmar a Lenka LIŽBETINOVÁ. Consumer attitudes towards Brands in relation to price. In: Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 [online]. Milan: International Business Information Management Association, IBIMA, 2016, s. 1850-1859. [cit. 2024-06-30]. Dostupné z: http://ibima.org/accepted-paper/consumer-attitudes-towards-brands-in-relation/.
These citations are software generated and may contain errors. To verify accuracy, check the appropriate style guide.
WEBEROVÁ, Dagmar a Lenka LIŽBETINOVÁ. Consumer attitudes towards Brands in relation to price. In: Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 [online]. Milan: International Business Information Management Association, IBIMA, 2016, s. 1850-1859. [cit. 2024-06-30]. Dostupné z: http://ibima.org/accepted-paper/consumer-attitudes-towards-brands-in-relation/.
These citations are software generated and may contain errors. To verify accuracy, check the appropriate style guide.
