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Product placement in integrated marketing communication - Czech Study

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Citace článku v konferenčním sborníku:
KRAMOLIŠ, Jan. Product placement in integrated marketing communication - Czech Study. In: Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, Vol I-VV [online]. Amsterdam: International Business Information Management Association, IBIMA, 2015, s. 935-943. [cit. 2019-07-17]. Dostupné z: http://ibima.org/accepted-paper/product-placement-integrated-marketing-communication-czech-study/.

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