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The effect of market orientation on innovation of Czech and German high-tech firms

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dc.title The effect of market orientation on innovation of Czech and German high-tech firms en
dc.contributor.author Jangl, Patrik
dc.relation.ispartof Journal of Applied Economic Sciences
dc.identifier.issn 2393-5162 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.identifier.issn 1843-6110 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.date.issued 2015
utb.relation.volume 10
utb.relation.issue 2
dc.citation.spage 182
dc.citation.epage 194
dc.type article
dc.language.iso en
dc.publisher Universitatea Spiru Haret
dc.subject Competitor intelligence generation en
dc.subject Customer intelligence generation en
dc.subject Czech Republic en
dc.subject Germany en
dc.subject High-tech sector en
dc.subject Innovation en
dc.subject Intelligence dissemination& integration en
dc.subject Market orientation en
dc.subject Responsiveness to market intelligence en
dc.description.abstract Aim of the article is to find out the causal relationship between dimensions of market orientation (MO) and innovation (INOV). Market orientation was studied as a four-dimensional construct and innovation as a one-dimensional. Market orientation in this study is understood as a process of getting information about customers and competitors, spreading and integrating these information within the company and reactions to these information in the form of a coordinated actions. The studied sample was represented by the Czech (N=164) and German (N=187) high-tech firms in manufacturing industries. Selection of firms was carried out in Albertina and Hoppenstedt database. Respondents in managerial ranks completed the questionnaire and marked their rate of approval with individual statements on a seven point Likert scale. The way to achieve the goals is to quantify market orientation by constructing indices of market orientation. Index of market orientation and innovation was calculated as an arithmetic mean of the measured values. The main method to reach the target was multiple regression analysis. The research confirmed hypothesis about existence of the relation between three dimensions of market orientation - customer intelligence generation (CUIG), intelligence dissemination & integration (IDI), responsiveness to market intelligence (RMI) and innovation in Czech Republic and Germany. No significant relationship was detected between dimension competitor intelligence generation (COIG) and innovation in either of the two countries. © 2015 ASERS Publishing House. All rights reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1004591
utb.identifier.obdid 43873402
utb.identifier.scopus 2-s2.0-84929312746
utb.source j-scopus
dc.date.accessioned 2015-06-02T08:13:01Z
dc.date.available 2015-06-02T08:13:01Z
utb.contributor.internalauthor Jangl, Patrik
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