Local culture in the era of globalisation: Focused on the Zlin region

Abstract

The advent of globalisation touched practically all areas of human activities and culture is not an exception in this regard. On this basis, considerations about cultural homogenization emerged which attracted attention of prominent scholars. The fears are now whether local culture will be able to survive in the competition with its commercial counterpart. To preserve cultural diversity, various financial mechanisms were developed to support local culture. Local culture in the current era of globalisation is the main interest of this paper. Problems, financial mechanisms and spatial disparities of local culture are analyzed in the Zlin region as a model area. The most important findings are discussed with respect to the homogenization-heterogenization framework.