Aged consumers of hotel services in a chosen region

Abstract

Ageing is an inevitable phenomenon in today's society. Not only the state, but also business is not well prepared to face this phenomenon. Aged people are not only an object of care, they can make contribution to many activities of the society, they spend their income and take place in social development. Finding new market opportunities in that connection can improve the situation of the state, business, and also aged consumers and the whole society. This can contribute to structural changes, higher employment, higher output, new income and profit possibilities. A very important thing to overcome isolation, feeling of exclusion and connected with them deteriorating health state is to run an active life style, for instance in the form of travelling, tourism, sports and wellness programmes. The question is how business is ready to satisfy aged people specific needs connected with those activities. A short survey was done in some hotels in Beskydy region to find to which extent they are able to satisfy needs of aged people. The objective is to show the hotels how such activities can bring them higher and more stabile revenues, and so to reach higher profits.