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Customer based brand equity (CBBE) and the competitive performance of SMEs in Ghana

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Citace článku v časopise:
ASAMOAH, Emmanuel Selase. Customer based brand equity (CBBE) and the competitive performance of SMEs in Ghana. Journal of Small Business and Enterprise Development [online]. 2014, vol. 21, iss. 1, s. 117-131. [cit. 2019-06-19]. ISSN 1462-6004. Dostupné z: http://www.emeraldinsight.com/journals.htm?articleid=17106617.

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