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Can business-to-Consumer electronic commerce be a game-changer in Anglophone West African countries? Insights from secondary data and consumers' perspectives

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dc.title Can business-to-Consumer electronic commerce be a game-changer in Anglophone West African countries? Insights from secondary data and consumers' perspectives en
dc.contributor.author Nabareseh, Stephen
dc.contributor.author Osakwe, Christian Nedu
dc.relation.ispartof World Applied Sciences Journal
dc.identifier.issn 1818-4952 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.identifier.issn 1991-6426 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.date.issued 2014
utb.relation.volume 30
utb.relation.issue 11
dc.citation.spage 1515
dc.citation.epage 1525
dc.type article
dc.language.iso en
dc.publisher International Digital Organization for Scientific Information (IDOSI)
dc.identifier.doi 10.5829/idosi.wasj.2014.30.11.13695
dc.relation.uri http://www.idosi.org/wasj/wasj30%2811%2914/10.pdf
dc.subject Anglophone West Africa en
dc.subject B2C en
dc.subject Developing countries en
dc.subject ECommerce en
dc.subject ECOWAS en
dc.subject Electronic business en
dc.description.abstract Business-to-Consumer electronic commerce (B2C eCommerce) is transforming business all over the world and significantly increasing the GDPs of several economies. The upsurge of B2C eCommerce in developing countries has been rather slow. Sub-Saharan African economies have been hugely affected by the slow pace of B2C eCommerce adoption. Countries in the Anglophone block of West Africa have their first share of obstacles narrowing their full uptake of B2C eCommerce. This paper (1) reviews the basic features of electronic requirements found in Anglophone West African countries that affect the development of B2C eCommerce, (2) assesses some aspects of how B2C eCommerce could lead to free trade activities and (3) proffers areas of concentration to promote B2C eCommerce activities in the sub-region. The paper carefully analyses secondary data on Anglophone West African countries and primary data collected from citizens of the two influential Anglophone countries, Ghana and Nigeria. © IDOSI Publications, 2014. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003717
utb.identifier.obdid 43871782
utb.identifier.scopus 2-s2.0-84896265249
utb.source j-scopus
dc.date.accessioned 2014-05-07T13:49:23Z
dc.date.available 2014-05-07T13:49:23Z
utb.contributor.internalauthor Nabareseh, Stephen
utb.contributor.internalauthor Osakwe, Christian Nedu
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