The impact of a bank marketing and CRM on students' consumption of financal products and services

Baňařová, Michaela

dc.title	The impact of a bank marketing and CRM on students' consumption of financal products and services	en
dc.contributor.author	Baňařová, Michaela
dc.relation.ispartof	Finance and the Performance of Firms in Science, Education and Practice 2011
dc.identifier.isbn	978-80-7454-020-2
dc.date.issued	2011
dc.citation.spage	10
dc.citation.epage	27
dc.event.title	5th International Scientific Conference on Finance and the Performance of Firms in Science, Education, and Practice
dc.event.location	Zlín
utb.event.state-en	Czech Republic
utb.event.state-cs	Česká republika
dc.event.sdate	2011-04-28
dc.event.edate	2011-04-28
dc.type	conferenceObject
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně (UTB)	cs
dc.publisher	Tomas Bata University in Zlín	en
dc.subject	customer relationship management	en
dc.subject	bank marketing	en
dc.subject	range of bank products	en
dc.subject	student financial services	en
dc.subject	consumer behaviour	en
dc.description.abstract	This case study dwells on the students' attitudes and their opinions on a bank marketing mix and it investigates the influence of a bank customer relationship management and bank marketing on students' consumer behaviour. These mentioned issues are compared in two countries, particularly in the Czech Republic and the United Kingdom. Information and data were obtained through the questionnaires distributed among students in both examined countries.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1002956
utb.identifier.obdid	43868074
utb.identifier.wok	000306544000001
utb.source	d-wok
dc.date.accessioned	2012-10-04T12:11:48Z
dc.date.available	2012-10-04T12:11:48Z
utb.identifier.utb-sysno	57048
utb.contributor.internalauthor	Baňařová, Michaela
utb.identifier.jel	-