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The Impact of a Bank Marketing and CRM on Students' Consumption of Financal Products and Services

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dc.title The Impact of a Bank Marketing and CRM on Students' Consumption of Financal Products and Services en
dc.contributor.author Baňařová, Michaela
dc.relation.ispartof Finance and the Performance of Firms in Science, Education and Practice 2011
dc.identifier.isbn 978-80-7454-020-2
dc.date.issued 2011
dc.citation.spage 10
dc.citation.epage 27
dc.event.title 5th International Scientific Conference on Finance and the Performance of Firms in Science, Education, and Practice
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2011-04-28
dc.event.edate 2011-04-28
dc.type conferenceObject
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně (UTB) cs
dc.publisher Tomas Bata University in Zlín en
dc.subject customer relationship management en
dc.subject bank marketing en
dc.subject range of bank products en
dc.subject student financial services en
dc.subject consumer behaviour en
dc.description.abstract This case study dwells on the students' attitudes and their opinions on a bank marketing mix and it investigates the influence of a bank customer relationship management and bank marketing on students' consumer behaviour. These mentioned issues are compared in two countries, particularly in the Czech Republic and the United Kingdom. Information and data were obtained through the questionnaires distributed among students in both examined countries. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1002956
utb.identifier.obdid 43868074
utb.identifier.wok 000306544000001
utb.source d-wok
dc.date.accessioned 2012-10-04T12:11:48Z
dc.date.available 2012-10-04T12:11:48Z
utb.identifier.utb-sysno 57048
utb.contributor.internalauthor Baňařová, Michaela
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