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The Impact of a Bank Marketing and CRM on Students' Consumption of Financal Products and Services

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ČSN ISO 690:2011 citation

Citace článku v konferenčním sborníku:
BAŇAŘOVÁ, Michaela. The Impact of a Bank Marketing and CRM on Students' Consumption of Financal Products and Services. In: Finance and the Performance of Firms in Science, Education and Practice 2011 [online]. Zlín: Univerzita Tomáše Bati ve Zlíně (UTB), 2011, s. 10-27.

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