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Actual development trends in CRM conceptions in enterprises in the Czech Republic

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dc.title Actual development trends in CRM conceptions in enterprises in the Czech Republic en
dc.contributor.author Klčová, Hana
dc.contributor.author Vořechová, Eva
dc.contributor.author Sodomka, Petr
dc.relation.ispartof Information Management in the Modern Organizations: Trends & Solutions, Vols 1 and 2
dc.identifier.isbn 978-0-9753393-8-1
dc.date.issued 2008
dc.citation.spage 858
dc.citation.epage 873
dc.type article
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA) en
dc.description.abstract The highly competitive environment of the global economy is placing ever greater pressure on all types of companies, without difference. They therefore are forced to look for new opportunities to improve customer relations, They are especially interested in ways of keeping existing clients an how to exploit the maximum financial benefit from the markets they serve. Apart,from the innovation of their business and marketing strategies, forming alliances with partners in order to fight in oversaturated markets, and the creation of new business relationships, one of the companies' priorities is the affective utilisation of modern CRM solutions. This paper describes the main findings of research into the Czech CRM market, summarises both tried and tested as well as newly defined theories relating to the creation and application of the CRM concept as a process-oriented strategy, and evaluates the actual development trends in the Czech CRM market. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1002122
utb.identifier.rivid RIV/70883521:28120/08:43865382!RIV13-MSM-28120___
utb.identifier.obdid 43865386
utb.identifier.wok 000255548600109
utb.source j-wok
dc.date.accessioned 2011-08-16T15:06:31Z
dc.date.available 2011-08-16T15:06:31Z
utb.contributor.internalauthor Klčová, Hana
utb.contributor.internalauthor Vořechová, Eva
utb.contributor.internalauthor Sodomka, Petr
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