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Comparison of Chinese-Czech Name Culture: An Influence of Culture on Brand Building

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Citace článku v konferenčním sborníku:
GUO, Yiying. Comparison of Chinese-Czech Name Culture: An Influence of Culture on Brand Building. In: Proceedings of the 9th International Conference Liberec Economic Forum 2009 [online]. Liberec: Technická univerzita v Liberci, Ekonomická fakulta, 2009, s. 103-109. [cit. 2019-11-21]. Dostupné z: http://seb.soc.cas.cz/publikace_download/publikace/lef2009_sbornik.pdf#page=103.

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