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Browsing by Author "Bakhtieva, Elina"

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B2B digital marketing strategy: a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditioning industry

Bakhtieva, Elina (Nicolaus Copernicus University Torun, 2017)
Combining process optimization techniques and maturity models in digital marketing: Assessment of opportunities

Bakhtieva, Elina; Koval, Oksana (Tomas Bata University in Zlín, 2016)
Customer loyalty and characteristics of digital channels among B2B companies

Bakhtieva, Elina (Faculty of Economics and Administration, 2020)
Integrating customer journey into B2B website content

Bakhtieva, Elina (Bookman s.r.o., 2016)
The role of customer journey in B2B content marketing

Bakhtieva, Elina (Tomas Bata University in Zlín, 2016)

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