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Marketing effort within the newsvendor problem framework: A systematic review and extensions of demand-effort and cost-effort formulations

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Citace článku v časopise:
HRABEC, Dušan, Jiří KUČERA a Pavel MARTINEK. Marketing effort within the newsvendor problem framework: A systematic review and extensions of demand-effort and cost-effort formulations. International Journal of Production Economics [online]. 2023, vol. 257 [cit. 2024-05-25]. ISSN 0925-5273. Dostupné z: https://www.sciencedirect.com/science/article/pii/S092552732200336X.

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