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New consumer generation want to stay online

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dc.title New consumer generation want to stay online en
dc.contributor.author Beňo, Pavel
dc.relation.ispartof Marketing Identity: Offline Is the New Online
dc.identifier.issn 1339-5726 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.isbn 978-80-572-0038-3
dc.date.issued 2019
dc.citation.spage 412
dc.citation.epage 421
dc.event.title International Scientific Conference on Marketing Identity - Offline Is the New Online
dc.event.location Smolenice
utb.event.state-en Slovakia
utb.event.state-cs Slovensko
dc.event.sdate 2019-11-05
dc.event.edate 2019-11-06
dc.type conferenceObject
dc.language.iso en
dc.publisher Univ Ss Cyril & Methodius Trnava-Ucm Trnava
dc.relation.uri https://fmk.sk/wp-content/uploads/Marketing-Identity-Offline-Is-the-New-Online.pdf
dc.subject cloud computing en
dc.subject consumer behaviour en
dc.subject laboratory of physics en
dc.subject remote laboratory en
dc.subject remote laboratory as a service en
dc.subject thin client en
dc.description.abstract How to change marketing in Physics, Chemistry and Sciences education? We have been asking ourselves this question for a long time. The main impact is in the development of new technologies, where emphasis is given on that everything is going to be online. The interest to come to the laboratory, build an experiment and gain knowledge had lowered significantly. That is why it is necessary to approach the new generation differently. The new approach in the teaching of sciences wind to us in the form of building Remote Laboratories (RLs). RLs, thereby are always connected to the internet, they open the door for our students, our young generation to sciences. The propagation of our RLs is worldwide and our laboratories was part of the world's best. In this way we are coming in touch with young generation closer, however how to provide to them sufficient amount of information, to engage enough that they start to use it? Traditional methods of marketing failed, so we are left with new methods, which are online positive. Our marketing strategy built on the usage of Cloud Computing services intrigue the young generation more and more. So, what are sciences, physics or chemistry, which are in cloud? en
utb.faculty Faculty of Applied Informatics
dc.identifier.uri http://hdl.handle.net/10563/1010533
utb.identifier.wok 000684164400028
utb.source C-wok
dc.date.accessioned 2021-09-14T09:02:19Z
dc.date.available 2021-09-14T09:02:19Z
utb.contributor.internalauthor Beňo, Pavel
utb.wos.affiliation [Beno, Pavel] Tomas Bata Univ Zlin, Fac Appl Informat, Stranemi 4511, Zlin 76005, Czech Republic
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