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Gender identities in e-shop perfume descriptions

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dc.title Gender identities in e-shop perfume descriptions en
dc.contributor.author Nemčoková, Katarína
dc.contributor.author Kráľová, Zdena
dc.contributor.author Holíková, Aneta
dc.contributor.author Sampey, Daniel Paul
dc.relation.ispartof Topics in Linguistics
dc.identifier.issn 1337-7590 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn 2199-6504 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2021
utb.relation.volume 22
utb.relation.issue 1
dc.citation.spage 63
dc.citation.epage 77
dc.type article
dc.language.iso en
dc.publisher Sciendo
dc.identifier.doi 10.2478/topling-2021-0005
dc.relation.uri https://www.sciendo.com/article/10.2478/topling-2021-0005
dc.subject perfume description en
dc.subject perfume advertising en
dc.subject e-shop product description en
dc.subject perfume en
dc.subject fragrance en
dc.subject identity en
dc.subject gender stereotyping en
dc.description.abstract Perfume descriptions serve as an important persuasive tool in fragrance advertising. Scents traditionally elude clear verbal description, yet perfumes are nowadays frequently sold online, with no direct olfactory experience on the part of the consumer at the point of purchase. The products are thus often represented by metaphorical means depicting a desirable experience or portraying attractive identities of wearers, including stereotypical images of men and women. This article analyses 80 e-shop fragrance descriptions equally divided among adverts targeted at males and females. The sample texts were collected randomly from British and American e-shops, with the primary research objective to determine how male and female identities are reflected in these descriptions. The method of discourse analysis was applied and the AntConc 3.4.4 toolkit was used to calculate the frequency of words and their collocations. It was found that current female perfume descriptions on e-shops generally suppress gender stereotypes quite successfully, while gender stereotyping is more prominent in male perfume descriptions. The possible causes as well as ramifications of this disparity are also discussed. © 2021 Sciendo. All rights reserved. en
utb.faculty Faculty of Humanities
dc.identifier.uri http://hdl.handle.net/10563/1010413
utb.identifier.obdid 43882645
utb.identifier.scopus 2-s2.0-85108532783
utb.identifier.wok 000664087700005
utb.source j-scopus
dc.date.accessioned 2021-07-09T11:31:05Z
dc.date.available 2021-07-09T11:31:05Z
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Nemčoková, Katarína
utb.contributor.internalauthor Kráľová, Zdena
utb.contributor.internalauthor Holíková, Aneta
utb.contributor.internalauthor Sampey, Daniel Paul
utb.fulltext.affiliation Katarína Nemčoková* Tomas Bata University in Zlín, Czech Republic Zdena Kráľová Tomas Bata University in Zlín, Czech Republic Constantine the Philosopher University in Nitra, Slovak Republic Aneta Holíková Tomas Bata University in Zlín, Czech Republic Daniel P. Sampey Tomas Bata University in Zlín, Czech Republic * Katarína Nemčoková, Faculty of Humanities, Tomas Bata University in Zlín, Štefánikova 5670, 76001 Zlín, Czech Republic. E-mail: nemcokova@utb.cz
utb.fulltext.dates -
utb.fulltext.sponsorship -
utb.wos.affiliation [Nemcokova, Katarina; Kralova, Zdena; Holikova, Aneta; Sampey, Daniel P.] Tomas Bata Univ Zlin, Zlin, Czech Republic; [Kralova, Zdena] Constantine Philosopher Univ Nitra, Nitra, Slovakia
utb.scopus.affiliation Tomas Bata University in Zlín, Czech Republic; Constantine the Philosopher University in Nitra, Slovakia
utb.fulltext.projects -
utb.fulltext.faculty Faculty of Humanities
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Attribution-NonCommercial-NoDerivatives 4.0 International Kromě případů, kde je uvedeno jinak, licence tohoto záznamu je Attribution-NonCommercial-NoDerivatives 4.0 International