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dc.title Reklama cs
dc.title Advertising en
dc.contributor.author Horňák, Pavel
dc.identifier.isbn 978-80-904273-3-4
dc.date.issued 2010
dc.type book
dc.language.iso cs
dc.publisher VeRBuM
dc.subject Advertising en
dc.subject Promotion en
dc.subject History of Advertising en
dc.subject Ethics in Advertising en
dc.description.abstract Publikace se zabývá teoreticko-historickými aspekty reklamy a marketingové komunikace. Kniha přináší teoretický základ pro studium reklamy a marketingové komunikace. Je rozdělena do tří kapitol: Teoretické aspekty reklamy a marketingové komunikace, Historické aspekty reklamy a marketingové komunikace a Etické otázky reklamy a marketingové komunikace. Kniha je doplněna příklady z praxe. cs
dc.description.abstract This publication deals with theoretical and historical aspects of advertising and marketing communication. The publication is divided into three chapters: Theoretical aspects of advertising and marketing communication, Historical aspects of advertising and marketing communication and Ethical questions of advertising and marketing communication. The publication includes many practical examples. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1004426
utb.identifier.rivid RIV/70883521:28130/10:63510086!RIV11-MSM-28130___
utb.identifier.obdid 43862496
utb.source b-riv
dc.date.accessioned 2015-05-27T12:17:12Z
dc.date.available 2015-05-27T12:17:12Z
dc.description.sponsorship V
dc.format.extent 318
utb.identifier.utb-sysno 56253
utb.identifier.nkp 004238987
utb.contributor.internalauthor Horňák, Pavel
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