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Internet and its influence on consumer buying behaviour in the Czech Republic

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dc.title Internet and its influence on consumer buying behaviour in the Czech Republic en
dc.contributor.author Pilík, Michal
dc.identifier.isbn 978-80-7201-936-6
dc.date.issued 2013
dc.type book
dc.language.iso en
dc.publisher Linde
dc.subject Marketing en
dc.subject Internet en
dc.subject internet shop en
dc.subject e-shop en
dc.subject consumer buying behaviour en
dc.description.abstract The book deals with the Internet and its impact on online shopping behaviour of customers in the Czech Republic. A large part of Czech population has already shopped online. Customers view it as a quick and convenient shopping where they can save money. But what are the other factors that influence their shopping behaviour? This book tries to find the answer to this question. Each customer is an individual therefore models of customer behaviour often can not be generalized, particularly not on the Internet which offers many shopping options and procedures how to select, try and buy a given product. Nevertheless, this book provides a few basic models, including a model that emerged from the research findings. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1004331
utb.identifier.rivid RIV/70883521:28120/13:43870672!RIV14-GA0-28120___
utb.identifier.obdid 43870961
utb.source b-riv
dc.date.accessioned 2015-05-27T12:16:45Z
dc.date.available 2015-05-27T12:16:45Z
dc.description.sponsorship P(GPP403/11/P175)
dc.format.extent 122
utb.identifier.utb-sysno 79070
utb.identifier.nkp 006209940
utb.contributor.internalauthor Pilík, Michal
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