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Specifika spotřebitelského segmentu singles a možnosti marketingové komunikace při uspokojování jejich potřebSpecifications of singles consumer segment

Kotyzová, Pavla (GEORG, 2011)

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Author
- Kotyzová, Pavla (1)
Subject
- customer behaviour (1)
- lifestyle (1)
- macroeconomics aspects (1)
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- marketing communication (1)
- marketing research (1)
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- 2011 (1)