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Non-standard language in ads targeting women

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dc.title Non-standard language in ads targeting women en
dc.contributor.author Nemčoková, Katarína
dc.relation.ispartof Theories in Practice: Proceedings of the First International Conference on English and American Studies
dc.identifier.isbn 978-80-7318-823-8
dc.date.issued 2010
dc.citation.spage 101
dc.citation.epage 105
dc.event.title 1st International Conference on English and American Studies
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2009-09
dc.type conferenceObject
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně (UTB) cs
dc.publisher Tomas Bata University in Zlín en
dc.relation.uri http://conference.uaa.utb.cz/TheoriesInPractice2009.pdf#page=101
dc.subject advertising discourse en
dc.subject discourse of women en
dc.subject sex-preferential speech en
dc.subject target group en
dc.subject standard language en
dc.subject correct forms en
dc.subject synonyms en
dc.subject positive connotations en
dc.description.abstract This paper attempts to ascertain whether ads targeting women confirm theoretical claims about the discourse of women. It also offers a viewpoint on whether or not the generally observed facts about women's discourse relate to advertising discourse. Printed ads appearing in American female-oriented magazines were collected and analyzed to find out how language featured in them corresponds to women's language in general. The paper takes a closer look at the irregularities and exceptions found in the language use and tries to ascertain reasons for these irregularities. en
utb.faculty Faculty of Humanities
dc.identifier.uri http://hdl.handle.net/10563/1001788
utb.identifier.rivid RIV/70883521:28150/10:63510007!RIV11-MSM-28150___
utb.identifier.obdid 43863138
utb.identifier.wok 000279603400009
utb.source d-wok
dc.date.accessioned 2011-08-09T07:33:58Z
dc.date.available 2011-08-09T07:33:58Z
utb.contributor.internalauthor Nemčoková, Katarína
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