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Browsing by Subject "customer retention orientation"

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The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country

Ciunova-Shuleska, Anita; Palamidovska-Sterjadovska, Nikolina; Osakwe, Christian Nedu; Ajayi, Joseph Omotoso (Rainer Hampp Verlag, 2017)
Modelling the brand performance of SMEs in a fast-growing African economy: The complementary role of brand orientation and customer retention orientation

Osakwe, Christian Nedu; Ciunova-Shuleska, Anita; Ajayi, Joseph Omotoso; Chovancová, Miloslava (Academy Economic Studies, 2015)

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