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Browsing by Author "Wanninayake, W.M.C. Bandara"

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Antecedents of customer base brand equity: Empirical evidence from beer industry in Sri Lanka

Wanninayake, W.M.C. Bandara; Chovancová, Miloslava (International Business Information Management Association (IBIMA), 2011)
Consumer ethnocentrism and attitudes towards foreign beer brands: With evidence from Zlin region in the Czech Republic

Wanninayake, W.M.C. Bandara; Chovancová, Miloslava (Univerzita Tomáše Bati ve Zlíně (UTB)Tomas Bata University in Zlín, 2012)
Exploring the impact of CRM strategies on customer loyalty: With special reference to state-owned commercial banks in Sri Lanka

Wanninayake, W.M.C. Bandara; Chovancová, Miloslava (International Business Information Management Association (IBIMA), 2012)
Exploring the impact of physical surroundings of the automobile workshops on customer loyalty: With evidence from Sri Lanka

Wanninayake, W.M.C. Bandara; Chovanec, Pavel; Chovancová, Miloslava (Societas Scientiarum Olomucensis II, 2015)
Impact of advertising appeals on brand loyalty: Special reference to the commercial banking industry in Sri Lanka

Wanninayake, W.M.C. Bandara; Chovancová, Miloslava (International Business Information Management Association (IBIMA), 2011)
The impact of brand personality on customer patronizing behavior: With special reference to the supermarket industry in Sri Lanka

Wanninayake, W.M.C. Bandara; Chovancová, Miloslava (International Business Information Management Association (IBIMA), 2012)
Personal cultural orientation and consumer ethnocentrism: Exploring the moderating role of gender

Wanninayake, W.M.C. Bandara; Chovancová, Miloslava (Gaudeamus, 2012)
Store personality and behavioral intentions of customers: A comparative study of retail industry in the Czech Republic and Sri Lanka

Wanninayake, W.M.C. Bandara; Chovancová, Miloslava (Mendelova zemědělská a lesnická univerzita v BrněMendel University of Agriculture and Forestry Brno, 2012)

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