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Browsing by Author "Boateng, Henry"

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Understanding cosmopolitan consumers' repeat purchasing in the eMarketplace: Contribution from a brand orientation theoretical perspective

Osakwe, Christian Nedu; Boateng, Henry; Popa, Simona; Chovancová, Miloslava; Soto-Acosta, Pedro (Technická univerzita v Liberci, 2016)

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