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Browsing by Author "Ajayi, Joseph Omotoso"

Now showing items 1-3 of 3

Exploring the effects of brand promotion and brand image perception on business outcomes of small-sized agribusiness firms

Iwu, Chux Gervase; Osakwe, Christian Nedu; Ajayi, Joseph Omotoso (Mendel University of Agriculture and Forestry Brno, 2015)
The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country

Ciunova-Shuleska, Anita; Palamidovska-Sterjadovska, Nikolina; Osakwe, Christian Nedu; Ajayi, Joseph Omotoso (Rainer Hampp Verlag, 2017)
Modelling the brand performance of SMEs in a fast-growing African economy: The complementary role of brand orientation and customer retention orientation

Osakwe, Christian Nedu; Ciunova-Shuleska, Anita; Ajayi, Joseph Omotoso; Chovancová, Miloslava (Academy Economic Studies, 2015)

Now showing items 1-3 of 3

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