The effect of social media on the enterprise learning, innovation and performance, and knowledge management, transformational leadership, and of manufacturing firms in Ghana

Abstract

This paper evaluates how the performance of manufacturing organizations in Ghana, as well as their capacity for learning, knowledge management, innovation, and transformational leadership, are impacted by social media. In today's highly connected world, social media platforms have become indispensable for fostering dialogue and teamwork, and disseminating information. However, its precise effect on the manufacturing industry has not been well investigated. The management of SMEs was analyzed using a quantitative study design. In-depth information was gathered from experts in the field. Questionnaires were used to obtain cross-sectional data. The Smart PLS instrument was utilized to put the hypotheses to the test. TRL, ORL, KM, and INO were found to have a direct causal relationship. The results demonstrated that innovation served as a mediator between TRL, KM, and enterprise performance. Finally, SOM moderated the relationship between ENTP and INO, as well as KM and INO. The findings of this investigation add to the current body of knowledge by shedding light on the myriad ways in which social media has affected the manufacturing industry. The conclusions of this investigation have important practical consequences for manufacturing companies, guiding them as they make strategic decisions about adopting and utilizing social media platforms to boost enterprise learning, knowledge management, innovation, and performance.