Kontaktujte nás | Jazyk: čeština English
dc.title | Exploring the impacts of virtual reality technology in sustainable tourism during the COVID-19 | en |
dc.title | Virtualios realybės programų poveikis tvariam turizmui COVID-19 pandemijos metu | lt |
dc.contributor.author | Hoang, Duc Sinh | |
dc.contributor.author | Dey, Sandeep Kumar | |
dc.contributor.author | Tučková, Zuzana | |
dc.relation.ispartof | Transformations in Business and Economics | |
dc.identifier.issn | 1648-4460 Scopus Sources, Sherpa/RoMEO, JCR | |
dc.date.issued | 2023 | |
utb.relation.volume | 22 | |
utb.relation.issue | 1 | |
dc.citation.spage | 65 | |
dc.citation.epage | 86 | |
dc.type | article | |
dc.language.iso | en | |
dc.publisher | Vilnius University | |
dc.relation.uri | http://www.transformations.knf.vu.lt/58/article/expl | |
dc.subject | virtual reality | en |
dc.subject | COVID-19 | en |
dc.subject | technology acceptance model | en |
dc.subject | protection motivation theory | en |
dc.subject | social distancing | en |
dc.subject | telepresence | en |
dc.subject | travel intention | en |
dc.description.abstract | This study aimed to assess the use of virtual reality (VR) as a tool for destination marketing of sustainable tourism during the COVID-19 pandemic. A questionnaire was administered to a sample of 249 students, who were shown a video about low-impact tourism in Vietnam using one of the two media types, namely VR and on-screen 2D. A structural model was proposed based on the Technology Acceptance Model (TAM) and the Protection Motivation Theory (PMT) and was estimated using the Structural Equation Modelling (SEM) approach. The results provide evidence for VR to have a positive effect on travel intention through both higher perceived enjoyment and higher environmental involvement. However, these effects were observed to be not as significant when considering travel intention during the pandemic. While stronger telepresence achieved by VR may encourage users to engage in more sustainable behaviour and improve enjoyment from the experience, the avoidance to travel stemming from health and safety concerns amidst the pandemic greatly offset the effectiveness of VR as a marketing tool. The results highlight the importance of considering individual-level preferences in tourism. | en |
utb.faculty | Faculty of Management and Economics | |
dc.identifier.uri | http://hdl.handle.net/10563/1011531 | |
utb.identifier.obdid | 43884665 | |
utb.identifier.scopus | 2-s2.0-85153773132 | |
utb.identifier.wok | 001073534400004 | |
utb.source | j-scopus | |
dc.date.accessioned | 2023-05-24T13:10:17Z | |
dc.date.available | 2023-05-24T13:10:17Z | |
dc.description.sponsorship | OP RDE project Junior grants of TBU in Zlin [CZ.02.2.69/0.0/19_073/0016941] | |
utb.contributor.internalauthor | Hoang, Duc Sinh | |
utb.contributor.internalauthor | Dey, Sandeep Kumar | |
utb.contributor.internalauthor | Tučková, Zuzana | |
utb.fulltext.sponsorship | This project has been financed within OP RDE project Junior grants of TBU in Zlin, reg. No. CZ.02.2.69/0.0/19_073/0016941. | |
utb.wos.affiliation | [Sinh Duc Hoang; Dey, Sandeep Kumar; Tuckova, Zuzana] Tomas Bata Univ Zlin, Fac Management & Econ, Nam TG Masaryka 5555, Zlin 76001, Czech Republic; [Sinh Duc Hoang] Ho Chi Minh City Univ Foreign Languages Informat, Ho Chi Minh City, Vietnam | |
utb.scopus.affiliation | Faculty of Management and Economics, Tomas Bata University in Zlin, nám. T. G. Masaryka 5555, Zlín, 760 01, Czech Republic; Ho Chi Minh City University of Foreign Languages-Information Technology, Viet Nam | |
utb.fulltext.projects | CZ.02.2.69/0.0/19_073/0016941 |
Soubory | Velikost | Formát | Zobrazit |
---|---|---|---|
K tomuto záznamu nejsou připojeny žádné soubory. |