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Does brand personality mediate the link between social media usage and customer buying decisions on telecommunication's products and services? Evidence from Ghana | 362 |
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Does brand personality mediate the link between social media usage and customer buying decisions on telecommunication's products and services? Evidence from Ghana | 4 | 23 | 12 | 21 | 6 | 15 | 0 |
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Fulltext_1011164.pdf | 414 |
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United Kingdom | 13 |
India | 13 |
Japan | 12 |
Vietnam | 12 |
Česká republika | 11 |
Nigeria | 9 |
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Louisville | 12 |
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Hanoi | 8 |
Cambridge | 7 |
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Saitama | 7 |
Accra | 6 |
Cairo | 5 |