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Ambient media design as a tool of creation of new communication media
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| dc.title | Ambient media design as a tool of creation of new communication media | en |
| dc.contributor.author | Šula, Tomáš | |
| dc.contributor.author | Banyár, Milan | |
| dc.relation.ispartof | Strategic Innovative Marketing | |
| dc.identifier.issn | 2198-7246 Scopus Sources, Sherpa/RoMEO, JCR | |
| dc.identifier.issn | 2198-7254 Scopus Sources, Sherpa/RoMEO, JCR | |
| dc.identifier.isbn | 978-3-030-16098-2 | |
| dc.date.issued | 2019 | |
| dc.citation.spage | 101 | |
| dc.citation.epage | 106 | |
| dc.event.title | 6th International Conference on Strategic Innovative Marketing, IC-SIM 2017 | |
| dc.event.location | Pafos | |
| utb.event.state-en | Cyprus | |
| utb.event.state-cs | Kypr | |
| dc.event.sdate | 2017-09-06 | |
| dc.event.edate | 2017-09-09 | |
| dc.type | conferenceObject | |
| dc.language.iso | en | |
| dc.publisher | Springer | |
| dc.identifier.doi | 10.1007/978-3-030-16099-9_13 | |
| dc.relation.uri | https://link.springer.com/chapter/10.1007/978-3-030-16099-9_13 | |
| dc.subject | ambient media | en |
| dc.subject | ambient media design | en |
| dc.subject | marketing communication | en |
| dc.subject | new media | en |
| dc.description.abstract | The article is devoted to the ambient media and possible controlled process of their creation in the environment of marketing communication. The definition of ambient media is stated and its importance is also described as well as the perception of the public. The author specifies parameters of the process of creation of ambient media, which is called ambient media design. The article defines the optimal process including parameters of idea, time, place, and budget. The processes of prototyping, pretesting and production are also mentioned. Everything described above is associated with people working in the fields of marketing communication, design, and associated fields. © 2019, Springer Nature Switzerland AG. | en |
| utb.faculty | Faculty of Multimedia Communications | |
| dc.identifier.uri | http://hdl.handle.net/10563/1010901 | |
| utb.identifier.obdid | 43880680 | |
| utb.identifier.scopus | 2-s2.0-85126133296 | |
| utb.source | d-scopus | |
| dc.date.accessioned | 2022-03-23T10:36:05Z | |
| dc.date.available | 2022-03-23T10:36:05Z | |
| utb.contributor.internalauthor | Šula, Tomáš | |
| utb.contributor.internalauthor | Banyár, Milan | |
| utb.fulltext.affiliation | Tomáš Šula and Milan Banyár T. Šula (✉) · M. Banyár Faculty of Multimedia Communication, Tomas Bata University in Zlín, Zlín, Czech Republic e-mail: sula@utb.cz | |
| utb.fulltext.dates | - | |
| utb.fulltext.references | 1. Keswani, R., Ghatawat, M.: Ambient advertising: How long will it survive? Ambient advertising—report (2010). http://www.scribd.com/doc/26980152/Ambient-Advertising-Report 2. Lugmayr, A.: Connecting the real world with the digital overlay with smart ambient media—applying Peirce’s categories in the context of ambient media. Multimed. Tools Appl. 58(2), 385–398 (2012). https://doi.org/10.1007/s11042-010-0671-3. ISSN 1380-7501 3. Pogorelc, B., Lugmayr, A., Stockleben, B., et al.: Ambient bloom: new business, content, design and models to increase the semantic ambient media experience. Multimed. Tools Appl. 66(1), 7–32 (2013). https://doi.org/10.1007/s11042-012-1228-4. ISSN 1380-7501 | |
| utb.fulltext.sponsorship | - | |
| utb.scopus.affiliation | Faculty of Multimedia Communication, Tomas Bata University in Zlín, Zlín, Czech Republic | |
| utb.fulltext.projects | - | |
| utb.fulltext.faculty | Faculty of Multimedia Communications | |
| utb.fulltext.ou | - |
