Considerations Regarding the Profile of Tourists from Băile Felix – Băile 1 Mai Spa Destination, Romania

Abstract

Background: Amid the exponential development of the tourist industry in general and spa tourism in particular that characterises the beginning of the century, the knowledge of tourists' perception regarding the destination image is of utmost importance in order to enhance competitiveness. In this regard, the purpose of this study is to investigate the perception of tourists from Baile Felix - Baile 1 Mai (Romania) about this spa area, in order to establish the profile of the tourist interested in this destination. Material and methods: Data was collected by applying a questionnaire (face-to-face technique), structured on eleven questions regarding the degree of knowledge of the destination, the habits of tourist consumption and the perception of the quality-price ratio according to tourist consumption. Results: Research results indicate a high degree of satisfaction among tourists regarding the destination. They declare themselves satisfied with most services and this determines their quite frequent return and spending an extended period of time at the destination. Conclusions: As a result, due to the qualitative and quantitative services and tourists' positive perception, Baile Felix - Baile 1 Mai area is one of the most significant spa tourist destinations in Romania.