Destination branding as an effective economic tool for increasing awareness: Czech Republic case study

Vaculčíková, Zuzana; Tučková, Zuzana; Jomardyan, Arsen Samvel

dc.title	Destination branding as an effective economic tool for increasing awareness: Czech Republic case study	en
dc.contributor.author	Vaculčíková, Zuzana
dc.contributor.author	Tučková, Zuzana
dc.contributor.author	Jomardyan, Arsen Samvel
dc.relation.ispartof	International Advances in Economic Research
dc.identifier.issn	1083-0898 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn	1573-966X Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued	2020
utb.relation.volume	26
utb.relation.issue	4
dc.citation.spage	453
dc.citation.epage	455
dc.type	article
dc.language.iso	en
dc.publisher	Springer
dc.identifier.doi	10.1007/s11294-020-09804-1
dc.relation.uri	https://link.springer.com/article/10.1007/s11294-020-09804-1
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1009957
utb.identifier.obdid	43881350
utb.identifier.scopus	2-s2.0-85092202835
utb.identifier.wok	000575725400001
utb.source	j-scopus
dc.date.accessioned	2020-10-23T10:40:54Z
dc.date.available	2020-10-23T10:40:54Z
utb.contributor.internalauthor	Vaculčíková, Zuzana
utb.contributor.internalauthor	Tučková, Zuzana
utb.contributor.internalauthor	Jomardyan, Arsen Samvel
utb.fulltext.affiliation	Zuzana Vaculčíková 1, Zuzana Tučková 1, Arsen Samvel Jomardyan 1 1 Tomas Bata University in Zlín, nám. T.G. Masaryka 5555, 760 01 Zlín, Czech Republic
utb.fulltext.dates	-
utb.wos.affiliation	[Vaculcikova, Zuzana; Tuckova, Zuzana; Jomardyan, Arsen Samvel] Tomas Bata Univ Zlin, Nam TG Masaryka 5555, Zlin 76001, Czech Republic
utb.scopus.affiliation	Tomas Bata University in Zlín, nám. T.G. Masaryka 5555, Zlín, 760 01, Czech Republic
utb.identifier.jel	M00