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Destination branding as an effective economic tool for increasing awareness: Czech Republic case study

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Title: Destination branding as an effective economic tool for increasing awareness: Czech Republic case study
Author: Vaculčíková, Zuzana; Tučková, Zuzana; Jomardyan, Arsen Samvel
Document type: Peer-reviewed article (English)
Source document: International Advances in Economic Research. 2020, vol. 26, issue 4, p. 453-455
ISSN: 1083-0898 (Sherpa/RoMEO, JCR)
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DOI: https://doi.org/10.1007/s11294-020-09804-1
Full text: https://link.springer.com/article/10.1007/s11294-020-09804-1
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Citace článku v časopise:
VACULČÍKOVÁ, Zuzana, Zuzana TUČKOVÁ a Arsen Samvel JOMARDYAN. Destination branding as an effective economic tool for increasing awareness: Czech Republic case study. International Advances in Economic Research [online]. 2020, vol. 26, iss. 4, s. 453-455. [cit. 2024-10-05]. ISSN 1083-0898. Dostupné z: https://link.springer.com/article/10.1007/s11294-020-09804-1.

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