Kontaktujte nás | Jazyk: čeština English
dc.title | Crisis communication in museums | en |
dc.contributor.author | Tomaštík, Marek | |
dc.contributor.author | Víchová, Kateřina | |
dc.contributor.author | Černohlávková, Eva | |
dc.relation.ispartof | Marketing Identity: Digital Mirrors, Pt II | |
dc.identifier.issn | 1339-5726 Scopus Sources, Sherpa/RoMEO, JCR | |
dc.identifier.isbn | 978-80-8105-985-8 | |
dc.date.issued | 2018 | |
dc.citation.spage | 309 | |
dc.citation.epage | 315 | |
dc.event.title | 15th Annual International Scientific Conference on Marketing Identity - Digital Mirrors | |
dc.event.location | Smolenice | |
utb.event.state-en | Slovakia | |
utb.event.state-cs | Slovensko | |
dc.event.sdate | 2018-11-06 | |
dc.event.edate | 2018-11-07 | |
dc.type | conferenceObject | |
dc.language.iso | en | |
dc.publisher | Univ Ss Cyril & Methodius Trnava-UCM Trnava | |
dc.relation.uri | https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-II.pdf | |
dc.subject | Crisis Communication | en |
dc.subject | Crisis Plan | en |
dc.subject | Crisis Situation | en |
dc.subject | Public relations of Museums | en |
dc.subject | Risk Management | en |
dc.subject | Situational Crisis Communication Theory | en |
dc.subject | Social Media | en |
dc.subject | Social-mediated Crisis Communication | en |
dc.description.abstract | Crisis communication in museums is not much more comprehensive in museums in the Czech Republic. Foreign experience shows that the need for risk management in the museum sector also requires the development of museum crisis communication plans. The crises that need to be communicated have a heterogeneous nature and come suddenly with varying degrees of intensity. It is essential for the museum to be ready for crisis communication inside and outside the organization. The paper presents potential crisis situations in museums. The study also maps the state of the crisis plan and the use of crisis communication in the Czech museums. | en |
utb.faculty | Faculty of Logistics and Crisis Management | |
utb.faculty | Faculty of Applied Informatics | |
dc.identifier.uri | http://hdl.handle.net/10563/1008714 | |
utb.identifier.obdid | 43880499 | |
utb.identifier.wok | 000467819300029 | |
utb.source | d-wok | |
dc.date.accessioned | 2019-08-07T12:05:25Z | |
dc.date.available | 2019-08-07T12:05:25Z | |
dc.description.sponsorship | Development Project of the Organization, Tomas Bata University in Zlin [ROV/FLKR/2018/004]; Faculty of Logistics and Crisis Management; Integral Grant Agency, Tomas Bata University in Zlin [IGA/FLKR/2018/006] | |
utb.contributor.internalauthor | Tomaštík, Marek | |
utb.contributor.internalauthor | Víchová, Kateřina | |
utb.contributor.internalauthor | Černohlávková, Eva | |
utb.fulltext.affiliation | Marek Tomaštík, Kateřina Víchová, Eva Černohlávková Tomas Bata University in Zlín Faculty of Logistics and Crisis Management Námestie T. G. Masaryka 5555 760 01 Zlín CZECH REPUBLIC mtomastik@utb.cz Tomas Bata University in Zlín Faculty of Applied Informatics Námestie T. G. Masaryka 5555 760 01 Zlín CZECH REPUBLIC kvichova@utb.cz Tomas Bata University in Zlín Faculty of Logistics and Crisis Management Námestie T. G. Masaryka 5555 760 01 Zlín CZECH REPUBLIC e_cernohlavkova@utb.cz | |
utb.fulltext.dates | - | |
utb.fulltext.sponsorship | This paper was supported by the Development Project of the Organization, Tomas Bata University in Zlín ROV/FLKR/2018/004 and Faculty of Logistics and Crisis Management and by the Integral Grant Agency, Tomas Bata University in Zlín IGA/FLKR/2018/006 and Faculty of Logistics and Crisis Management. | |
utb.wos.affiliation | [Tomastik, Marek; Cernohlavkova, Eva] Tomas Bata Univ Zlin, Fac Logist & Crisis Management, Namestie TG Masaryka 5555, Zlin 76001, Czech Republic; [Vichova, Katerina] Tomas Bata Univ Zlin, Fac Appl Informat, Namestie TG Masaryka 5555, Zlin 76001, Czech Republic | |
utb.fulltext.projects | ROV/FLKR/2018/004 | |
utb.fulltext.projects | IGA/FLKR/2018/006 | |
utb.fulltext.faculty | Faculty of Logistics and Crisis Management | |
utb.fulltext.faculty | Faculty of Applied Informatics | |
utb.fulltext.faculty | Faculty of Logistics and Crisis Management |